Festiwal Tauron Nowa Muzyka is a music festival in Poland. For the past three years the festival has taken place in site of the closed down KWK Katowice (Katowice coal mine) located in the very center of Katowice, the capitol city of the Upper Silesia Region of Poland. It first began in 2006 with the idea to showcase the Polish public the new waves of music such as jazz, nu-jazz, electronics and dance. The festival has successfully hosted the biggest names of modern musical avant-garde.
The festival changes its’ brand constantly, Festiwal Tauron Nowa Muzyka, Tauron Nowa Muzyka or Festiwal Nowa Muzkya. It also lacks a connection to the rich history of the KWK Katowice Coal Mine and currently they have no wearables or memorabilia.
Create a dynamic identity system that would constantly be evolving but still contain its form and brand colors. Apply the avant-garde vibe to the wearables and touchpoints as well as create an app for the camping grounds.