Group Members: Kolby Duke, Ramona Rodriguez, Taylor Steiger
Meals on Wheels America, is a national program with local chapters that help improve the health and quality of life of the seniors they serve so that no one is left hungry or isolated.
MOWA is currently lacking presence both nationally and locally. It lacks awareness of the exponential growth of elderly hunger and most importantly it lacks funding.
Increase brand recognition. Advertising tactics will focus on print, guerilla marketing and creating a social media following. Find funding and sponsors that will encourage others to help and volunteer.
The printed media campaign will increase awareness of the problems facing our rising senior population and show how MOWA can help. Through sharing senior's personal stories and photos, we create empathy in our audience and drive home the importance of keeping our seniors the strong and independent people that they've always been.
Since our mission includes two target audiences, the volunteers and seniors in need of help, there are a wider range of magazines chosen based on audience age and popularity.
Better Homes and Gardens Country, Country Living, Readers Digest, Family Circle, This Old House, Martha Stewart Living, Time and People
The social media campaign is focused on sharing the past to impact the future. By sharing precious memories on Facebook and Instagram using #pics4meals, MOWA is combining forces with Shutterfly to raise proceeds. Every time someone shares a memory, it will be displayed on our guerilla ads and Shutterfly will donate $0.04 to MOWA.
The new colors of the brand are seen throughout the volunteer touchpoints. That would include, packaging for food, volunteer vehicles, food carriers and wearables.