Group Members: Hailey Faircloth, Deanna Ruff
Filld is a mobile app, on-demand fuel delivery service, which allows anyone to order a full tank of gasoline. Filld has taken the “convenience” of a gas station and modernized it by brining the service to you.
Currently located in Silicon Valley, Filld is expanding to San Francisco and the Bay area. Filld has excluded alternative fueling such as, electric charging and needs brand recognition in the new areas. The current app is hard to navigate and lacks additional services. Challenges like these create dissatisfaction for users which may drive customers to seek competitor companies and resources.
Establish a strong presence in San Francisco and the surrounding area. A soft launch of additional services and a complete revamp of their existing app for better user experience.
The print ads focus on the little things you gain by using the mobile app. The breeziness of how simple it is to use the app is physically expressed on the illustrations in a whimsical and playful manner.
Take a closer look
Reaching out to locals in a city were many travel, Filld is taking over the airport with cell phone charging stations. With its' new method of solar charging for electrical vehicles, Filld is also charging your phones, bring the charge to you when you need it.
No hassle no gimmicks. Simple and easy. Request gas and Filld will dispatch certified drivers and gas handlers so you don't ever have to visit a gas station again. Just pop your gas lid open and let Filld do the rest.
Recent technology has made it possible to charge your car on public places. Filld has made it more accessible and will bring the charging station to you. With the EV ARC, a solar powered charging station, it gathers enough energy to charge multiple cars a day.